Newsjacking, Content Curation and Buyer Engagement, with David Meerman Scott, Episode #17
Learn about #Newsjacking #ContentCuration & #BuyerEngagement w @dmscott on #SellingWithSocial #Sales Click To Tweet
Discover how you can leverage current events to gain greater exposure, expand your brand’s reputation, and makes sales! I’m excited for you to meet my guest David Meerman Scott as he introduces you to the term “Newsjacking.” David is the founder of the newsjacking movement. He has taught people all over the world how to use this technique to grow their business. If you can learn from and understand the concepts that David covers on this episode of #SellingWithSocial you will be positioned for exponential growth. In addition to newsjacking, you’ll learn about content curation, buyer engagement, and much more! Grab pen and paper, you don’t want to miss a minute of this valuable episode!
What is “Newsjacking?”
Have you heard of the term “Newsjacking?” David describes newsjacking as “The art and science of injecting your ideas into a breaking news story.” He goes on to explain that there are two reasons you should engage in newsjacking. One reason you should practice newsjacking is with the hope that you’ll attract media attention to your business and it’s connection to a breaking news story. The second reason to engage in newsjacking is to generate sales leads. If you have valuable information to share that has to do with a breaking news story, people will be impressed and possibly interact with your business if you comment on it in a meaningful and helpful way. If you’d like to learn more about newsjacking, make sure to catch this episode of #SellingWithSocial!
Leverage newsjacking to better position your brand!
What are some practical steps you can take to leverage newsjacking to your advantage? On this episode of #SellingWithSocial, David gives some helpful advice and great examples of businesses that have leveraged newsjacking to great success. You’ll learn how both sales and marketing teams can begin to implement these game-changing concepts. The insight and knowledge that David shares on this episode are just the tip of the iceberg! Make sure to connect with David and his great content on newsjacking mentioned in the resources section below!#SalesTips u can use 2 enhance ur #BuyerEngagement w @dmscott Listen 2 #SellingWithSocial #Sales #SMM Click To Tweet
Get Ahead of the Competition with Content Curation!
What separates an average customer experience from an excellent one? Why does Disney stand out ahead of all the other amusement parks in the world? They’ve anticipated their customer’s needs. When you patronize a high-quality organization, you can tell right away that they treat their customers better than the average establishment. The growing trend in many business circles is to curate content for the customer. This approach makes the customer feel unique and valued. On this episode of #SellingWithSocial my guest, David will give you a peek behind the curtain and help you understand why content curation is a vital trend that you need to leverage today!
Enhance Your Buyer Engagement Strategy
New patterns are emerging when it comes to buyer engagement. The old line of thinking where the buyer comes to the salesperson and trusts them for all the product research and information is quickly fading away. Now buyers come with their research in hand or at their fingertips via smartphones. Have you adapted your approach to this new trend? How can you make sure you don’t get left behind? On this episode of #SellingWithSocial, David brings his wealth of knowledge in sales to help guide leaders like you to make changes necessary to achieve success in this new sales environment where customers already have the information they need. Don’t miss this powerful episode!How can u leverage #NewsJacking 2 grow ur #business? Listen 2 #SellingWithSocial w @dmscott #sales #SMM Click To Tweet
Outline of This Episode
- [1:00] I welcome David Meerman Scott to the podcast.
- [2:30] David talks about his background.
- [4:00] One thing you wouldn’t know about David by looking at his social media profiles.
- [5:00] The change in buyer behavior over recent years.
- [13:00] Bridging the gap between marketing and sales.
- [17:30] What is “Newsjacking?”
- [27:00] How marketers can utilize Newsjacking.
- [34:30] How a salesperson can utilize Newsjacking.
- [44:09] How you can connect with David.
- [45:20] David’s favorite movie.
- David’s website:davidmeermanscott.com
- David’s Twitter page: twitter.com/dmscott
- David’s Facebook page: facebook.com/dmscott
- Find out more about Newsjacking: newsjacking.com
- David’s special offer: Use the coupon code “SellingWithSocial” and get $100 off his Newsjacking Course
- Google News
- Twitter Moments
- Movie: Marley